Robin Hood’s FUEL for 50 Initiative

Screenshot of Fuel for 50 website on monitor


Client: Robin Hood Foundation

Partners: Reciprocal, Kiss Me I'm Polish

Robin Hood, New York’s largest poverty-fighting organization, created FUEL for 50, an initiative to support parents and caregivers of New York City children ages three-and-under. Developed by Car of Tomorrow, the Fuel for 50 website drove 25k+ website visitors and hundreds of applications – the majority from organizations without an explicit early childhood focus.