Using the web in a truly innovative way, people from around the world came together to create an imaginative piece of Michael Jackson history in the “Behind the Mask” music video project, directed by Dennis Liu.

Every scene in the video was crowdsourced through through an intuitive website that allowed users to scroll through storyboards and record or upload specific scenes. Ultimately 1,600 clips from more than 15,000 submissions made the cut.

  • Client
    Sony
  • Frontend Development
    Car of Tomorrow
  • Production Company
    @radical.media